The label design, created by Stranger & Stranger, was very complex, so the first step for Royston was to fully understand the client brief and expectations of finish.
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The label design, created by Stranger & Stranger, was very complex, so the first step for Royston was to fully understand the client brief and expectations of finish. Especially as a wet proof had already been produced by another supplier and the client had not been happy with the result.
The Royston team: Operations Manager, Studio Manager and Senior Account Manager, arranged a conference call with Stranger & Stranger and Whitehall. It was clear that Stranger & Stranger were keen to push boundaries of design with micros deboss & emboss on leaf detail – very delicate and intricate foiling detail.
Before the meeting, we liaised with our tooling supplier to get technical input from their end as to what could be done to the tooling to ensure the best result possible.
A sample was also sent to them to ensure they could improve on what was already produced.
The wet proof order was received, and we chose to submit three different options to the client to approve. They were pleased with having more than one option to choose from. In advance of the wet proof submission, we also sent some drawdowns of the grey so they could visually choose the colour they liked the most.
We had wanted Whitehall to come to Royston Labels, but due to Covid-19 restrictions, we were unable to offer a press pass. Instead, we went with all the above options to make sure they were happy with the result.
Whitehall approved one of the options, and this was created as our internal master when we went ahead with the main production.