Hepple Gin is an innovative gin brand renowned for its distinctive distillation process and premium botanical profile.
As they underwent a significant rebrand, they needed labels that could embody the refined quality of their existing drinks portfolio and adapt seamlessly across future product lines.
More than that, they needed a partner who could step up and deliver something different; something which reflected their ambitious and innovative brand culture.
Autajon Labels Royston’s Established Reputation Gave Hepple Confidence
Founder Chris Garden approached Autajon Labels Royston based on their standing as an established, premium label provider. Their proven expertise, extensive label options, and advanced print technology made them the ideal partner to realise Hepple’s ambitious vision: a high-quality, highly embellished and technically challenging label.
And, thanks to their partner connections within the global Autajon Group, they can keep up with Hepple as they grow well into the future, with facilities across the globe and the capacity to increase production many times over.
Over 50 Colour Variations and Press Pass Approval Secured Confidence and Flexibility
Autajon Labels Royston facilitated close collaboration between Hepple and David Jenkins, their label designer, right from the very start of the process. To ensure complete satisfaction and future flexibility, they produced more than 50 colour variations for future range extensions, enabling Hepple to confidently choose options for their core rebrand and future product extensions.
Autajon Labels Royston’s rigorous press pass approval process reassured Hepple that they had made the right choice.
Future Growth and Product Range Expansion
With labels meticulously aligned to Hepple’s innovative and premium identity, Autajon Labels Royston empowered Hepple Gin to confidently relaunch their flagship product, secure in the knowledge they could use this new design to further expand their product range well into the future.
