About us

 

A label is so much more than a decorated piece of paper. It makes your product stand out on a crowded shelf, it represents your brand, your story, your values, and your identity. It creates a connection from your product straight to your target market. Royston Labels deliver gold star service, skills, technology and craftmanship to ignite your label and bring your brand to life.

Established in 1984 and based in Royston near Cambridge, we’re a privately owned company boasting a state-of-the-art production facility and a team of 80 dedicated employees. The engine at the heart of our business is a technical team focused on developing new products and market innovations to enhance our clients’ packaging and brands. Royston produce over 400 millionlabels per year and our award-winning team of experts can be relied upon to deliver fantastic results.

We combine our knowledge of traditional print technologies with the latest in digital innovations, to ensure our clients always receive the most cost-effective, high-quality packaging solutions available. From the initial brief to printing the final label, we pride ourselves on the outstanding quality, production, and service we deliver, while supporting our clients through their packaging journey.

Our sustainability strategy is based around reducing, reusing, and recycling. We ensure our team have widespread knowledge and experience of the complete supply chain and recycling process and can advise customers on the most practical solutions. We work with our recycling partners to ensure all production waste is reutilised, including the waste matrix, glassine, and PET liners, inks, and rags. During 2021 alone, we saved 83 trees, recycled 55.77 tonnes of waste from the waste matrix as well as recycling 12 tonnes of glassine liner. We offer the widest selection of FSC certified papers, which ensures complete traceability after being awarded FSC Certification earlier this year. We also provide multi-ply booklets in the form of conventional Peel & Read Labels alongside other unique formats. They allow for the front of the pack to be highly decorated, while still being able to carry significant information within the label or on the back of the pack. reutilised, including the waste matrix, glassine, and PET liners, inks, and rags. During 2021 alone, we saved 83 trees, recycled 55.77 tonnes of waste from the waste matrix as well as recycling 12 tonnes of glassine liner. We offer the widest selection of FSC certified papers, which ensures complete traceability after being awarded FSC Certification earlier this year. We also provide multi-ply booklets in the form of conventional Peel & Read Labels alongside other unique formats. They allow for the front of the pack to be highly decorated, while still being able to carry significant information within the label or on the back of the pack.

For technical complexities, our experience and expertise prevent the pitfalls and hurdles often encountered in label production. Typical technical label challenges and considerations include: Selecting the correct specification of material and adhesive to ensure all elements of the design are delivered, choosing the appropriate printing process and embellishment technique to satisfy the design and the material being used, ensuring correct sizing, shape, adhesive, and presentation of labels for the best, and most efficient, application – especially if the label is to be applied to a tapered area, embellishments and special varnish effects are often included to enhance the design and must be delivered with great care to the surface of the label.

Label embellishment can really enhance the label design, and there are many options available here at Royston: Hot foiling: traditional and popular technique for the eye-catching, premium finish it brings to packaging, embossing and debossing brings added detail and texture to your label, flat and fluted foil blocking, multi-level embossing, 3D sculptured embossing dies, textured foiling dies, raised, tactile and spot varnish which provides a layer of protection to the material, while boosting its visual appeal.Cold foiling: efficient and affordable foiling solution for coated surfaces.

We will always aim to provide a quality service at a competitive price and provide the skills, craftmanship, care and attention needed to make a great label that can be lost in a digital world.