Sniffe & Likkit

Pooch Pampering Products

I have always found Royston Labels’ service and quality to be top class. Their attention to detail, and helping us achieve the best from our designs is great support... Judy Phillips - Chief NPD

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Sniffe & Likkit
Sniffe & Likkit


Sniffe & Likkit are pooch-pampering products based on an all-natural aromatherapy oil scent. The luxurious shampoos, fragrances, balms and wipes represent a gentler approach to dog grooming. Perfect for cleaning muddy paws or sprucing up a dull and dirty, furry coat. Sniffe & Likkit’s signature scent ‘Woodland Wonderfur’ was created by pet aromatherapists using high grade essential oils – renowned for their calming and soothing qualities. Containing a unique blend of Cedarwood, Vetiver, Petitgrain, Juniper Berry and Ho leaf, it imparts a wonderful woodland aroma (‘fougere’ in fine fragrance circles) that appeals to both hounds and humans – and which helps calm dogs when washing and grooming. (With a dog’s sense of smell being incredibly powerful – up to 100,000 times more developed than ours – ‘Wonderfur’ triggers thoughts of frolicking in forests – and makes a welcome change from confusing artificial smells found in many grooming products). Working hand in hand with the scent is a powerhouse blend of actives and botanicals – including organic aloe vera leaf juice, quillaja soap bark and white willow bark extracts – formulated to deliver optimum fur and skin care benefits. A plus for pooch parents is the inclusion of natural deodorisers which also waft away woofy whiffs – helping make pet spaces and places smell divine! Each Sniffe & Likkit product is beautifully presented in striking yet practical silver aluminium packaging (recyclable and reusable) and easy to use tubes – not to be sniffed at when you’re trying to groom a dog!


For any new brand, decoration and strong shelf presence is key, which can often be restricted with budget limitations. Using our ink jet technology, we were able to offer a high-end label at an affordable cost. Sniffe & Likkit wanted to achieve a high full decoration product. We recommended using a full wrap and full height tube label. The label covers the complete circumference of the tube and runs into the crimp area. For the aluminium, a ‘no look’ label was required. Using special wet out adhesives, this desired outcome was fulfilled. As a new brand to market and an existing relationship with the client Royston labels were on hand to offer help and advice on label sizing, print technologies and finishes.