Kings Cross

The finished label shows the river winding through four different metallic foils, printed against a deep black background and with selected areas varnished in gloss and matt to boost visual appeal

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A combination press was used to print the label ensuring the very tight registration and the quality of the final result. 

Matching the foils to the desired shades and achieving the fine detailing wasn’t easy but – considering Royston’s FINAT 2017 award success – the effort was certainly worth it. Most importantly, the client was thrilled: “Royston provided a finished product which delivered perfectly to specification. I would not hesitate to work with them again on future projects!”

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