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Whitehall Case Study

THE CLIENT

Whitehall Farm has been a family home for five generations, since 1894. The family have been working the land in this enchanting pocket of the British countryside for over a century.

The history of growing and farming naturally evolved into a desire to take on a new challenge to produce premium English wines. Whitehall Vineyard was established in 2016 and planted in 2017, with the support of a small team of planters, who helped plant the vines one by one.

Since then, they’ve been carefully crafting their wines with charming British flavours to enhance any dining experience, or to enjoy on their own.

Maddy Mae

THE ROYSTON LABELS APPROACH

The label design, created by Stranger & Stranger, was very complex, so the first step for Royston was to fully understand the client brief and expectations of finish. Especially as a wet proof had already been produced by another supplier and the client had not been happy with the result.

The Royston team: Operations Manager, Studio Manager and Senior Account Manager, arranged a conference call with Stranger & Stranger and Whitehall. It was clear that Stranger & Stranger were keen to push boundaries of design with micros deboss & emboss on leaf detail – very delicate and intricate foiling detail.

Before the meeting, we liaised with our tooling supplier to get technical input from their end as to what could be done to the tooling to ensure the best result possible.
A sample was also sent to them to ensure they could improve on what was already produced.

The wet proof order was received, and we chose to submit three different options to the client to approve. They were pleased with having more than one option to choose from. In advance of the wet proof submission, we also sent some drawdowns of the grey so they could visually choose the colour they liked the most.

We had wanted Whitehall to come to Royston Labels, but due to Covid-19 restrictions, we were unable to offer a press pass. Instead, we went with all the above options to make sure they were happy with the result.

Whitehall approved one of the options, and this was created as our internal master when we went ahead with the main production.

Nethercote

Charlotte Self Marketing, Brand & Graphic Design Manager – Whitehall Vineyard

‘The design that Stranger & Stranger created for us was very delicate and detailed. We wanted to make sure that the labels were of the same quality as the design. We initially had another company produce a sample for us but we were not impressed with the standard. After a few conversations with Royston, we were sent three samples to choose from and were blown away by the quality and intricateness of the detailing they had been able to achieve on the print. We couldn’t be happier with the final outcome of our labels and thank Royston for bringing our visions and designs to life.’

Water Meadows

SERVICE

We know that service is so important to our customers, so we designate an account manager to keep you up to date on your project all of the time. They will offer material and foil samples, colour drawdowns and wet proofing as you require.

QUALITY

Quality is guaranteed. We will look to utilise the most suitable print process relative to the design and the material that the label is printed on. If we identify an issue where the design of the label is preventing the best results, then we raise this with the customer to find a solution. If we take over the supply of something already in existence, then we will look at this proactively to see if we can improve the quality.

COSTS

We will always ensure that the most cost-effective print process is used for the production of any label - taking into account the quantities required and the design requirements.

WE’D LOVE TO DO ALL THIS FOR YOU TOO

Give our Head of Sales, Glyn Scriven, a call on +44 (0)1763 212 020 or email him at glyn.scriven@roystonlabels.co.uk to discuss your requirements and sustainable options.

You can always send us your current design too so we can give some recommendations.