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UK Packaging Awards 2017

Label of the year 2017

"Perfection in a label," said one judge, blown away by Royston Labels' work for Redsmith Gin.

The label was commissioned by Redsmith distiller Wayne Asher after he met with Royston's technical sales and innovation manager, Phil Bradnam. In his own words, Asher "realised that Royston had the capabilities to produce the Redsmith labels as they were intended".

The Redsmith Distillery has only opened a year ago, but in that time its signature creation, Redsmith London Dry Gin, has been awarded Classic Gin of the Year. The gin itself is notable for its smooth texture and citrus notes - but there's also much to praise about its eye-catching label. 

Manufactured on one of Royston's combination presses, the label was printed on a super white textured material with a black finish and boasts embossed hot foil branding. The rich copper red used here is mimicked with an ink and features again on the inside of the label, where the Redsmith logo is set against a lively pattern of monochrome circles. This striking background swirls and swells with the movement of the liquid, creating a truly unique visual effect.

Black and copper inks had to be printed on the inside of the label without compromising the adhesive quality, and the application of hot foil to textured material proved tricky. But from the looks of the finished label, Royston passed this particular challenge with flying colours. 

Another impressed judge remarked: "This is gorgeous. The label is instantly attractive and endlessly pleasing. Beautifl execution,  creative and design. 10 out of 10."