Royston launches new Zebra foiling technique for pack designs

Royston Labels has introduced a new foiling technique to provide depth to packaging designs.

The Zebra innovation is aimed at adding depth, light and movement to packaging designs by way of textured, micro-etched patterns.

The process centres on the use of sculptured and textured foiling dies, designed to achieve fine line patterns in combination with metallic foils.

Phil Bradnam, sales and innovation manager at Royston Labels, said the resulting label promises ‘high impact, immaculate definition, boosting shelf presence and brand awareness’ – particularly when paired with in-line embossing.

“Another key benefit of the Zebra technique is that it’s fantastically cost-effective and versatile when compared with more traditional methods that involve expensive patterned foils,” he said.

By Waqs Qureshi

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