Stamps. Commemorative plates. Beanie Babies. There’s no denying that rare objects are endlessly appealing to humans. If an item has only been produced a handful of times, it immediately becomes a collectible – no matter whether it’s a toy, a piece of antique crockery, or an exclusive wine.
For this reason, as any brand will tell you, applying the words “limited edition” or “special edition” to a product immediately changes the way it is perceived by the consumer. The sheer fact of its rarity transforms it from something ordinary into an absolute must-have.
At Royston we’re accustomed to working with brands that produce luxury and premium spirits, wines, and beauty products – just recently we drew on our clever Wrapeel™ technology to manufacture a range of labels for St Tropez. But it’s not too often that we receive a brief for a special edition product.
That’s why the Royston team jumped at the chance to team up with Hattingley Valley and British Airways for a very special project: labelling for a Blanc de Noirs sparkling wine produced exclusively for the airline.
This August the airline will be a century old. In addition to releasing an exclusive sparkling wine, British Airways has also launched a bespoke Brewdog ale, a limited edition Mulberry handbag, and a branded jar of Marmite. The wine itself is a 2015 vintage designed to pour perfectly at high altitudes. It will be served in First Class and in the Concorde Room in Heathrow’s Terminal 5.
As we’ve already reported, our team recently manufactured a range of labels for Hattingley’s English sparkling wines. To produce these labels, we printed onto Frozen Orion, a thick and textured wet-strength paper with a pearlescent finish. We applied specialist grade foils and embossing on our cutting edge Pantec Rhino unit.
The Blanc de Noirs label was produced in the same manner but has a rich navy colour, offset by silver foiling. More importantly, it bears the distinctive British Airways logo, as well as the “BA 100” emblem. It’s these small details, in combination with the premium look and feel of the label itself, that make this sparkling wine a true must-have for any airline enthusiast, wine connoisseur, or keen collector.
Will you be taking to the skies to sample this excellent wine? Don’t forget to snap a pic and share it on social media!